Antlers Artisans

HAO Design


 

HAO Design / CI

視覺設計:
有角職匠 Antlers Artisans

 

好室,砌出空間好故事。
Hao-Shi - Creating a space with a good story. (Hao-Shi in Chinese means "good room", it also sounds like "good things".)

「好室的空間之所以有趣,因為那都是用細節和故事堆疊出來的。」兩年前陳總監一句話,奠定了這個品牌的概念。
“Spaces designed by Hao-shi are interesting because they are all built up with details and stories.” Mr. Chen, the director of Hao-shi, defined the brand concept by these words.

有別於一般的商業品牌,我認為室內設計的識別必須具有能夠演繹出任何可能的延展性。而好室的作品,通常會經過與業主不斷的溝通、深入了解家庭成員的生活習慣、並挖掘適合融入空間中的元素,進而讓好室的每一個空間作品擁有自己獨立的故事。
To differentiate form the other commercial brands, the identity for the interior design needs to have the flexibility to express all possibilities. The works of Hao-shi usually start with a constant communication with the clients, and get to know their family members up close and personal. Then they would find the right elements to integrate into the space. By doing so, it leads each space created by Hao-shi has its own unique story.

在「堆疊」、「組合」與「延展性」這樣的背景下,聯想到了「積木」這個元素,作為品牌發展的基礎。每一塊積木都像是一個組成空間的元素,本身高度可塑性與充滿想像力的特性,也與室內設計產業有關,就好像3D軟體的材質球一樣,透過多樣的材質、多重的組合,可以呈現出獨特氛圍的感受。
The "building blocks" element is associated with the context of "stacking", "combination" and "flexibility", and it became the fundamental element of its brand development. Each block acts as the element that made the space. The shapeable and imaginative characteristics of the block are also related to interior design. It is just like the texture mapping on the sphere in 3D modeling, a unique look and feel can be created by using various textures and combinations.

空間會隨著時間推移、隨著習慣改變,到了不同的年紀,也會有不同的角度去感受空間。「積木」是個老少皆宜的玩具,恰好能與這樣的想法連結,去談論空間中的「時間」。
Space will be shifted by time and changed by habit. With different ages, you will perceive the space differently by viewing from different angles. “Building blocks” can be a toy for all ages, and it also can be appropriate to associate this concept to discuss about the “Time” in a space.

品牌就像個孩子,會跟著經營者成長,我們希望透過「積木」的堆砌、交疊,能給好室的客戶,蓋出屬於使用者空間的故事,也能讓好室,玩出屬於自己品牌的週邊與故事。
Branding is like a child. It will grow with its operator. We are hoping to build the story belongs to each space by piling and overlapping the “building blocks”. Eventually, we will create our own story for the “Hao Shi” brand.